Category: Best Practices

Spy on Your Competitors in the Digital World

Spy on Your Competitors in the Digital World

A monopoly renders people complacent and satisfied with mediocrity. Hence, having competition and complete knowledge about your competitors is an absolute strategy that a firm should indulge in. Monitoring competitors provides much more insight than mere industry awareness, therefore it is considered a must to spy on your competitors. While evolving a strategic management for a…

Read More Read More

Customer Retention Formula #1: Building Product loops

Customer Retention Formula #1: Building Product loops

WHAT IS PRODUCT LOOP? For any business to exist there exists an intrinsic interaction with the customers. For establishing a flourishing startup, understanding these businesses to consumer interactions holds a primary concern for any setup. These business interactions to engage and retain the customers constitute a ‘Product Loop’ In case of social networking sites like Facebook,…

Read More Read More

Brainstorming Techniques for a Startup Idea

Brainstorming Techniques for a Startup Idea

1.Method of Negation Sometimes the wrong answers may turn out to be the right ones. A simple method to brainstorm for a startup idea is thinking in the opposite direction. An example is pole vaulting. Back in the 60’s, they used to jump with their stomachs towards the bars, then someone thought of doing the…

Read More Read More

Create a Website like you Pitch a Company

Create a Website like you Pitch a Company

Problem: Internet has become a fundamental tool for Business. Unfortunately, many companies still treat their websites as a dumping ground for content or as a glorified brochure of services. Why? 1 billion websites on the Internet. Launching a website is like opening a store on the North Pole. Nobody knows that you are there. People…

Read More Read More

Startup Pitch Deck Template

Startup Pitch Deck Template

The best Investors would show interest in the first meeting and give you a deal by the 3rd, or the 4th meeting. It’s because they are very clear on what they are looking for and they do not waste time hanging in the gray area.   Why do you need a Pitch Deck? Catch attention…

Read More Read More

Market Sizing Techniques

Market Sizing Techniques

What is a Market? Many first-time Entrepreneurs struggle with defining a ‘Market’. A market is a mechanism through which a company delivers and sells a product/service to their customers. Eg: B2C: If you are buying raw material from say 10 companies and selling a packaged product to 10,000 users, then those 10,000 users are your…

Read More Read More

Why Startups need Strategy Consulting

Why Startups need Strategy Consulting

“Why do People need Doctors? Why does a pilot need a Co-Pilot? Chances are you have already understood half of the jobs that Startup consulting firms are hired for. Traditionally, Consultants from Consulting Industry Giants like McKinsey, Bain, BCG etc are extremely expensive and hired exclusively by Top Enterprise Companies. There are several small to…

Read More Read More

Customer Segmentation Models

Customer Segmentation Models

Customer Segmentation Models Google Sheet here What is Customer Segmentation? Customer segmentation is the practice of dividing a customer base into groups of individuals that are similar in specific ways relevant to marketing, such as age, gender, interests and spending habits. Why is it important? Companies will not survive if the marketing strategy is dependent upon…

Read More Read More