Category: Marketing

How to create Great Content for your Blog

How to create Great Content for your Blog

Writing good content for your blog is very critical to driving organic traffic to your website. Good content drives traffic to your site forever and free of cost! The key to building a good blog is being consistent in publishing and keeping it relevant for your audience. Having said that, I’d also like to point…

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Customer Segmentation Models

Customer Segmentation Models

Customer Segmentation Models Google Sheet here What is Customer Segmentation? Customer segmentation is the practice of dividing a customer base into groups of individuals that are similar in specific ways relevant to marketing, such as age, gender, interests and spending habits. Why is it important? Companies will not survive if the marketing strategy is dependent upon…

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