How to optimize your web presence to attract Investors

How to optimize your web presence to attract Investors

Entrepreneurs looking to raise funds should leverage every social media platform possible to get attention and attract investors.

At StartupFlux, we’re building a data analytics platform to monitor and benchmark Startups by tracking 40+ data points from multiple data sources. Startups can submit their URL’s for us to start tracking. We only allow Startups to Suggest Edits on the data we collect, after which our algorithms and moderators review and update the details in our database.
We also pull data from multiple sources like facebook, twitter etc, so Startups should assure the information is updated on the platforms mentioned below:

 

The Checklist:

  • Company Website

    Make sure that your website is up to date and as user-friendly as possible.
    You need to be straight to the point communicating clearly on what services you offer and how it adds value.
    Have a team page and a contact us page, not having one raises a red flag that you’re not vested in the company enough.
    If you have any customers, mention names/numbers on the Landing page.
    Make sure your website is Mobile Responsive.
    You should also add your social media links to your website.
    Also Read: Build your website like you Pitch Your Company

  • CrunchBase

    CrunchBase is a free crowdsources and Goto data source for most investors. They either access the CrunchBase portal or pull its data into their internal systems.
    CrunchBase has a very high domain authority and will also help your site rank higher in Google search results.
    Make sure to update your description, team, social media accounts, location, funding details on CrunchBase.
    Make sure to create a profile for you and your company.

  • AngelList

    Angel List and CrunchBase have a partnership and they sync their data.
    Make sure to create a profile for you and your company.

  • Facebook

    This is critically important if you’re selling a mass consumer product.
    Your reach and engagement speaks a lot about your sales and marketing prowess.

  • Twitter

    Same as Facebook. if your target demographics live on this channel, you need to establish a strong presence here.

  • Linkedin

    Linkedin is where most professionals turn to when searching for a company.
    Having a company profile on Linkedin with the core team immediately established a trust for the company.
    Make sure employees list their current workplace as your official company page
    Linkedin is also a great source for investors to see how fast your company is growing in terms of employment and followers.

  • Other Social media

    Instagram, Youtube etc – If they are not your key sales/marketing channels and you do not have a strong presence, then do not list them on your website or profile pages.

  • Company Blog

    As a Founder, you must immediately start a Company blog. Write content that is useful for you consumers and draws them to sign up for your services or buy from you.

  • Mobile Apps & Extensions

    Make sure they are discoverable. mention correct company name and website.
    List them on your website.

  • SEO

    It’s good to start optimizing your website and description for the top keywords that your customer uses or the problem that your startup solves. investors might google the same use case to see who else is doing it and having your company name on the first page will certainly help.

  • Consistency of Updates

    If you are sending out newsletters, or posting on social media, or signing up users, make sure you stick to a routine and keep posting and sending updates to all your users.

 

Bottom line is that more and more investors are using sophisticated tools and Algo’s to quantify various parameters to vet a startup.
With the rising number of Startups popping up these days, it is in the founders best interest to make sure that they have a strong web presence and the data available out there is complete and accurate.
Founders must stay on top of their online presence at all times and ensure that the online presence they have created is consistent, updated, and current at all times.