Tag: Customer retention

Customer Retention Formula #1: Building Product loops

Customer Retention Formula #1: Building Product loops

WHAT IS PRODUCT LOOP? For any business to exist there exists an intrinsic interaction with the customers. For establishing a flourishing startup, understanding these businesses to consumer interactions holds a primary concern for any setup. These business interactions to engage and retain the customers constitute a ‘Product Loop’ In case of social networking sites like Facebook,…

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Customer Segmentation Models

Customer Segmentation Models

Customer Segmentation Models Google Sheet here What is Customer Segmentation? Customer segmentation is the practice of dividing a customer base into groups of individuals that are similar in specific ways relevant to marketing, such as age, gender, interests and spending habits. Why is it important? Companies will not survive if the marketing strategy is dependent upon…

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