Tag: Market segmentation

Business Model Canvas Explained

Business Model Canvas Explained

  A lot of Entrepreneurs do not know what a Business model canvas is and why you must create one before starting up (or at any point of time if you have not done this already). It is also useful for top level management to identify new markets, new customers, and new revenue streams. Here’s …

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Customer Segmentation Models

Customer Segmentation Models

Customer Segmentation Models Google Sheet here What is Customer Segmentation? Customer segmentation is the practice of dividing a customer base into groups of individuals that are similar in specific ways relevant to marketing, such as age, gender, interests and spending habits. Why is it important? Companies will not survive if the marketing strategy is dependent upon …

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